I design the logic behind complex products—and make it feel simple.

At a glance

I zoom out before I move pixels.

I'm a product designer with 3+ years of experience across B2B SaaS, enterprise platforms and consumer products. My path through electronics and an MBA in marketing taught me to see a product as one connected system: technology, customer behaviour, business goals and the team that ships it.

I work from problem framing and information architecture through interaction design, reusable systems and production QA. I'm most useful where roles, rules and data create real complexity—but the experience still needs to feel calm.

Beyond product work, I've mentored designers and interns, helped teams establish clearer operating rhythms and explored where AI speeds up the work without replacing product judgment.